You are viewing blog posts for: marketing-automation

Email Marketing Best Practices – don’t purchase a list. Ever.

Posted by Tom Rogers on March 21, 2017 in Microsoft CRM, Marketing Automation

If you are a marketer, your inbox is probably inundated on a daily basis with offers for you to purchase distribution lists containing email addresses. These list vendors claim they have people looking for exactly the product or service you sell, all you have to do is purchase the list.

4 ways to find content marketing inspiration

Posted by Tom Rogers on March 10, 2017 in Dynamics 365, Microsoft CRM, Marketing Automation

It’s a common dilemma faced by all marketers – you need to create content for a blog post or email newsletter, and you are running short of ideas on what to write. Here are 4 tips on how you can easily create something new.

Ask your co-workers. Often times

5 Tips for Keeping Email Recipients Engaged

Posted by Tom Rogers on February 27, 2017 in Dynamics 365, Microsoft CRM, Marketing Automation

Email marketing is an ideal way to keep your clients and prospects aware of your product offerings as well as what is happening in your company. It is a low cost and easy way to communicate your message. The problem is – it is also a low-cost and easy thing

Email marketing – key things to consider

Posted by Tom Rogers on February 17, 2017 in Dynamics 365, Microsoft CRM, Marketing Automation

No matter what industry you are in, chances are you engage in some level of email marketing with your clients and prospects. Email marketing is a fast and inexpensive way to get your message out. There are a variety of ways to send bulk email blasts – but no matter

Email personalization – avoid making these common mistakes

Posted by Tom Rogers on February 10, 2017 in Dynamics 365, Microsoft CRM, Marketing Automation

Whenever I think of email personalization – the technology used to add personal information into mass email blasts – I always think back to an email I once received asking to speak with me or “any other member of the sales team at {Recipient.contact.parentcustomerid[0]!""}” You read

4 Content Marketing Mistakes To Avoid

Posted by Tom Rogers on February 6, 2017 in Dynamics 365, Microsoft CRM, Marketing Automation

Content marketing – the idea of creating relevant content your customers and prospects will want to consume – is increasingly becoming popular. As marketers look to find ways to capture and engage web visitors, creative content is fast becoming a  top priority. Here are four mistakes to avoid as

4 Tips for bringing sales and marketing together

Posted by Tom Rogers on January 31, 2017 in Dynamics 365, Microsoft CRM, Marketing Automation

There is a scene from the classic movie “Glengarry Glen Ross” in which a salesman played by Jack Lemmon complains that he is not closing business because the leads he is getting are weak. He then gets a dressing down that the leads are not weak – he

If leads go from your website to your CRM – you need CAPTCHA

Posted by Tom Rogers on January 27, 2017 in Marketing Automation

Many businesses have created web forms to allow leads and other contact information to flow directly from their website into their CRM database. The reasons for doing so are obvious – it eliminates duplicate entry, allows for fast routing of leads to the correct salesperson and marketing lists (through automated