You are viewing blog posts for: marketing-automation

Email Marketing Best Practices – don’t purchase a list. Ever.

Posted by Tom Rogers on March 21, 2017 in Microsoft CRM, Marketing Automation

If you are a marketer, your inbox is probably inundated on a daily basis with offers for you to purchase distribution lists containing email addresses. These list vendors claim they have people looking for exactly the product or service you sell, all you have to do is purchase the list.

4 Content Marketing Mistakes To Avoid

Posted by Tom Rogers on February 6, 2017 in Dynamics 365, Microsoft CRM, Marketing Automation

Content marketing – the idea of creating relevant content your customers and prospects will want to consume – is increasingly becoming popular. As marketers look to find ways to capture and engage web visitors, creative content is fast becoming a  top priority. Here are four mistakes to avoid as